The video game Factorio is a complex game with as many ways to play as there are players. The unofficial Factorio Factions project wanted to really showcase this in a way that fans could relate their play-style to. The three factions were derived from the different styles of factories: those with automated bots, networks of conveyor belts, and rail lines for trains to carry the factory’s goods.
A Factory at War
The project needed to clearly promote the different factories and their unique properties. Without this, the project’s purpose – demonstrating different ways to enjoy the game – would fail to engage viewers.
A series of logos for rebelling factions in an industrial world.
During the planning stages of the design, a debate over “the most efficient factory” created a mock favoritism for either bots or belts. This would ultimately create the platform for the Factorio Factions – stepping up the drama. Applying different attitudes to each faction, and playing on the whole debate over which was most efficient, created the memorable trio that are the Bot Uprising, Belt Rebellion, and Train Crusaders.
The final design was extremely well received – ranking among the top 15 posts on the Factorio subreddit at the time with 2.9k upvotes, and reaching over 16k views in my public gallery to date. The community not only brainstormed other slogans for propaganda, but also demanded additional versions. A wide selection of wallpapers was released as a result.